Site Audit Issue Reference

Common audit issues overview

Crawlability

• robots.txt blocks crawlers: check if Disallow: / is present.
• Noindex tags on important pages: remove noindex from published content.
• Server errors (5xx): check server logs and PHP errors.

Sitemap Issues

• Unreachable URLs in sitemap: remove deleted pages or create redirects.
• Sitemap too large: split into multiple sitemaps (max 50,000 URLs per file).

URL Structure

• URLs too long: keep URLs under 75 characters.
• Non-SEO-friendly URLs: use permalinks with post name, not query strings.

Performance

• Slow server response (TTFB > 600ms): consider caching or a CDN.
• Large images: use WebP and lazy-load.

Crawl Budget

• Too many thin content pages: remove or merge pages with little content.
• Faceted navigation: block irrelevant filter URLs in robots.txt or canonical.

Structured Data

• Schema errors: validate with the Google Rich Results Test.
• Missing schema: add at least Article or Product schema.