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Content Performance

Priority: medium | Professional+

What it does and what it gives you

Links rankings to traffic data from Search Console and/or GA4. You see which content is declining, growing or stagnant.

How to use it

  1. Connect Search Console and/or GA4 first in Integrations.
  2. Go to Content Performance.
  3. Filter by period, author or post type.
  4. Analyze clicks, impressions, CTR and average position.

Example

You see that your article about "home battery" has many impressions but few clicks. You adjust the title and description to improve CTR.

Potential issues & solutions

  • No data: check if the Google integration is correct and there's enough history.
  • Numbers don't match: GSC and GA4 measurements always differ; use them for trends, not exact absolute values.