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Competitor Research

Priority: medium | Professional+

What it does and what it gives you

In-depth competitor analysis: which keywords a competitor targets, what content they publish, their backlink profile, ad copy and AI-generated content detection.

How to use it

  1. Go to Competitors.
  2. Enter a competitor domain, e.g. example.com.
  3. Click Analyze.
  4. Review the tabs: Keywords, Content, Backlinks, Ads.

Example

You analyze competitorinsurance.com and see they have lots of content about "student health insurance". You write a better, more comprehensive article on that topic.

Potential issues & solutions

  • Data is outdated: competitor data is cached; click Refresh.
  • External API data missing: some metrics require an Ahrefs or Semrush connection.